Green Claims Directive (Anti-Greenwashing)
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Overview
Over 53% of environmental claims face strict EU bans. Unverified carbon offset claims are now completely prohibited. Navigating these new rules is crucial for your business. Non-compliant brands face severe financial risks. Regulators can fine you 4% of your annual turnover. This course protects your revenue across 27 EU nations.
You will learn how to properly audit your marketing materials. Communicate your sustainability efforts with complete confidence. Master the compliance rules and easily avoid costly legal penalties.
Learning Outcomes
Certification Information
Curriculum
1
Module 01: Legal Backbone and Enforcement Architecture in Spain
- 1.1 EU Green Claims Framework and Consumer Protection
- 1.2 Spain Enforcement Authorities and Regional Oversight
- 1.3 Complaint Triggers Investigations and Evidence Requests
- 1.4 Cross Regional and EU Coordination Risks
2
Module 02: Environmental Claims Language and Risk Control
- 2.1 Claims Register and Claim Types
- 2.2 Scope Boundaries and Implied Messaging
- 2.3 Comparisons Qualifiers and Transparency
- 2.4 Labels Certifications and Responsible Use
3
Module 03: Substantiation and Evidence Management
- 3.1 Evidence Standards Traceability and Updates
- 3.2 Lifecycle Assessment Basics for Claims
- 3.3 Climate Claims Emissions Reductions and Offsets
- 3.4 Building the Complete Substantiation Dossier
4
Module 04: Verification and Internal Governance Systems
- 4.1 Third Party Verification and Verifier Management
- 4.2 Approval Gates Roles and Escalation
- 4.3 Controls Testing Monitoring and Revalidation
- 4.4 Supplier and Value Chain Governance
5
Module 05: Enforcement Practice and Incident Response
- 5.1 Investigation Lifecycle and Authority Interaction
- 5.2 Evidence Requests and Burden of Proof Strategy
- 5.3 Remedies Withdrawals and Corrective Messaging
- 5.4 Reputation Risk and Post Incident Improvement
6
Module 06: Applied Spain Scenarios and Capstone Integration
- 6.1 Sector Scenarios Retail Banking Energy Travel
- 6.2 Claim Rewrite Workshop and Disclosure Discipline
- 6.3 Capstone Compliance Pack Development
- 6.4 Implementation Roadmap and Go Live Strategy
7
Mock Exam
- Review key concepts, scenarios, terminology, and professional responsibilities.
8
Final Exam
- Check understanding across the course before certificate completion.